oDesk Internet Marketing Test Answers

Syllabus of the Test:

• Strategy & Goals
• Budgeting
• Public Relations
• Affiliate Marketing
• Pay Per Click
• Email Marketing
• Search Engine Optimization
• Podcasts

40 multiple choice questions.

Each question has between 2 and 8 options out of which 1 or more may be correct.

 

1. Way would a firm employ guerrilla web marketing
Ans: it gives the firm more control over its marketing budet

2. Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales

3. What is meant by “niche marketing”
Ans: targeting a broad based group of people

4. How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product

5. What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product

6. How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials

7. What is a value proposition
Ans: the pricing of the product

8. How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines

9. Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value

10. What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site

11. Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess

12. What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats

13. Why are purchased email lists typically ineffective
Ans: they make up fake email to sell

14. Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised

15. What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site

16. If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

17. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients

18. What is the purpose of a traditional press release
Ans: it target markets to internet users

19. What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again

20. What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market

21. What is an auto-responder
Ans: a method of direction communication with clients

22. Why si it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks

23. What is the “active voice” style of writing ads
Ans: writing in the third person

24. What is double opt in process
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

25. How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics

26. Why is the subject line of any email compaingn important
Ans: it is all the receiver sees besides the email address until they open the email

27. How is “open rat” important
Ans: it lets the company know how many people bought a product

28. Why are affiliates not the same as having a sales force
Ans: The affiliates have limited availability

29. How is the pricing model of a click determined
Ans: google sets the price worldwide

30. What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for aspecific period divided by the number of new customers for that same period

31. How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents

32. What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

33. What is an “impression”
Ans: when an ad is cliced on

34. Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site

35. What is meant by”web 2.0”
Ans: internet companies who focus on retail sales

36. What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

37. Which of the following are podcasts least likely to target
Ans: sales