Sunday, November 4, 2012

Panda Update 3.9

What is Panda 3.9???

Panda 3.9 is the new version of Google's Panda update, which is the update of their ranking algorithm.
In general, Panda is (from Wikipedia):

"aimed at downranking websites that provide poor user experience. To identify such websites, a machine-learning algorithm by Navneet Panda was used, hence the name. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality."

Of course, Google will not tell you how exactly it determines whether your website is good-quality or not.

BTW, just to clarify a common misconception, Matt Cutts has explicitly said that they DON"T use Google Analytics data (such as traffic to your site, time on site, bounce rates, etc.) in their ranking algorithm. Also, the general sentiment about Panda 3.9 seems mild. Not that many people are reporting changes, which is a good thing. 

 
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