oDesk Social Media Marketing Test Answers 2013

oDesk Social Media Marketing Test Answers 2013

Question:1  What methods of social network marketing should a company always use?

Ans: Depends on the company, their product, their audience

Question:2 What is “guerilla marketing”?

Ans: Marketing which relies on time and energy rather than a large dollar budget.

Question:3  What is meant by Brand Management?

Ans: The company executive management team.

Question:4 Which of the following is an important aspect of creating blogs and posting content?

Ans: Posting at least once a month to the blog.

Question:5  What is a “call to action”

Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.

Question:6  What is a “vlog”?

Ans: New technology to aid in blogging

Question:7 What can a company do on Facebook apart from their page to create a following?

Ans: Use Groups, both company originated and posting to other group.

Question:8  In a company who should own the social marketing plan?

Ans: Head of Marketing.

Question:9 What is meant by “micro-blogging”?

Ans: Blogs with limited individual posts, limited by character count typically.

Question:10  What is meant by A/B testing in marketing?

Ans: Testing 2 versions of an advertisement to see which elicits the best response.

Question:11 What Place does Pricing have in marketing?

Ans: Different Pricing levels can be the pricing level relative to competition is important

Question:12 What would the marketing budget section of a marketing plan detail?

Ans: The expected costs for each ad campaign based on the delivery method

Question:13  How can a company use the same material for both traditional and social network marketing?

Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube.

Question:14 How often should a marketing plan be revisited?

Ans: As often as needed in order to revisit the plan of action and revise any new actions

Question:15 Which of the following would be leveraging both social network and traditional marketing?

Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.

Question:16 How does creating a social network marketing plan differ from a traditional marketing plan?

Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.

Question:17 What should be the length of an blog post?

Ans: A few sentence mixed with several links to other sites and references.

Question:18 Why is there no specific definition of what is social media marketing?

Ans: The concept is relatively new compared to traditional marketing and is still being defined.

Question:19 What is meant by the “blogosphere”?

Ans: The interconnected community of blogs via linking to each other

Question: 20 How do ebooks represent a from marketing?

Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.

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oDesk Readiness Test Answers 2013

Here I share oDesk Readiness Test Answers and explain  how to pass oDesk Readiness test. Read this post and go to your oDesk account and then click on the "Tests" button. You can find it middle top of oDesk home page.

oDesk Readiness Test for Independent Contractors and Staffing Managers:

1. Question:   Which of the following is TRUE about fixed-price contracts?
    a.     Employer billed automatically each week          
    b.     How much to pay and when to pay is at the employer's discretion
    c.     Hours worked will show on your profile
    d.     Time-tracking required
    e.     Qualify for the oDesk payment guarantee

     Ans: (b) How much to pay and when to pay is at the employer's discretion.

  2.  Question:  Which of the following statements about oDesk fees is FALSE?
    a.     The oDesk fee is 10% of the employer's payment to oDesk       
    b.     oDesk is free to join
    c.     oDesk is free for contractors to apply and work on jobs
    d.     The oDesk fee is $2/hour for hourly contracts   
    e.     All of the above

     Ans: (d) The oDesk fee is $2/hour for hourly contracts

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